Writing for Magazines --Part 13
By June Campbell
Part 13: Reaching New Markets
When writing for magazines, you can sell and resell the same article many times, providing you have kept the copyright and have not sold or given it to a publisher. You can also rewrite the article, giving it a different slant and pitching it to magazines that cater to different readers.
Where do you find all of these magazines?
Most people who are writing for magazines in North America swear by the Writers Market. Published annually, this book and its companion web site is the Bible of publication sources. It lists tons of consumer magazines, trade magazines, book publishers, vanity presses, small presses and more. Not only does Writers Market list these publications and provide contact information, it provides the type of articles they publish, the pay rates, copyrights purchased, editors to contact, etc. Writer's Market's subscription web site is also advantageous because it provides current and updated information whereas the print version is updated annually.
Visit the Writers Market Web site at Writers Market or check out the book at the Amazon link to the side.
How to Resell When Writing for Magazines
You can resell your original article only if you have retained the copyright to do so. In this case, you can pitch the article to other publications, but you obligated to let the editors know that your article was published previously.
A magazine will consider using your article provided they have a different readership than the other magazines that have published it. Regional magazines, for example, are open to using previously published articles if the other publications covered a different location. Or, you might sell an article on wine appreciation,for example, to both a men's magazine and a women's magazine, since these publications reach different readers.
How to Slant to Different Markets
You have yet another option for reselling your article. You can rewrite and revise it to make it appealing to different groups of readers. When I initially begin researching an article, I identify diverse publications that might consider using variations of my article. I do my research accordingly.
For example, suppose I want to write and sell an article on ocean kayaking - which is a particular interest of mine. So who might be interested in ocean kayaking?
Kayaking magazines are the obvious first choice.
However, it doesn't stop there. Since women comprise the largest group of new kayakers, I would pitch the article to women's magazines. Men kayak also, so I'll include the men's magazines. Then I would consider the magazines catering to the senior population, since many seniors are taking up the sport. Then there are the fitness, adventure and outdoor magazines, the travel magazines, magazines catering to bird watchers (many bird watchers use kayaks to get up close and personal to water birds), magazines that are distributed in hotels and catering to tourists, environmental magazines (promoting kayaking as an environmentally friendly activity), airline magazines (the ones that airlines distribute to passengers promoting their destinations), teen magazines (interview some teenagers who kayak), and probably more.
You see the scope here - each of the above markets requires a different slant on the topic - but that is simple enough to do if you have researched broadly in the beginning. Think outside the box when you are writing for magazines.
Now for the next step on your way to writing for magazines. ... Pitfalls to Avoid